Business opportunity lead stores don’t always tell you the entire story… they often don’t tell you where they’re getting their traffic, what offer the lead answered to, or how often the lead will be sold.
You cannot truly blame them After all, it’s in their best interest to generate as many leads as possible, as cheaply as possible, and to sell those leads as many times as they can get away with. That’s how they get paid.
Unfortunately, these three factors are crucial to judging the standard of a business opportunity lead.
First, let’s consider the source of traffic
To make this straightforward, let us take an example from the real-world: billboard advertising.
We’ve all been there, before you’re driving down the line, merrily singing along to whatever song’s on the radio ( or, if you are an internet marketing junkie like me, the most recent training audio on CD, ) when all of a sudden an indicator on the side of the road catches your eye. It really is as simple as that.
Except for the particular billboard, and the announcement placed on it, can you guess the single largest account for its overall success? That’s right: location, location, location.
Place your billboard on a rural country road, and you’ll have rural country people responding to your offer. However, place that very same billboard ad on the key commuter route leading into the town and you’ll generate a totally different business opportunity lead.
(I’m not saying either is good or bad, BTW just that they’re different, and you should know who you are targeting.)
The same is true on the internet. Is your business opportunity lead broker placing their ad on rural country roads ( some crappy celebrity gossip site, ) or on the main highway for executive commuters? ( The Wall street journal. )
Second, let’s consider the offer.
What did the advertisement guarantee the business opportunity lead? What’s their expectation? They answered to the ad for a reason, and while your broker may be telling you that they are interested in a small business, that isn’t always the case.
Back when I continue to bought leads, I remember buying a bunch of business opportunity searcher leads from a new source.
After making my first hundred calls, it was clear to me that none of the leads I bought were serious about starting a home business. In reality, they had been responding to an advert offering them a chance to win a free computer.
So, the offer is critical and can’t be ignored. It makes the difference between a business opportunity lead that is willing, even excited, to discuss your opportunity versus a lead that’s exasperated to get your call.
Lastly, knowing the number of times the business proposition lead has (and ever will be) sold is critical.
The truth is, your typical business opportunity lead isn’t prepared to whip out their credit card and join a possibility right away. Rather, they are curious inquiring into meticulously dipping their toe in the water and doing their due diligence.
The point is, it often needs time a lot of time for somebody to make a decision to join a business opportunity. That’s the reason why they’re an opportunity searcher and not an opportunity buyer.
Lately, I had somebody join my team who had been on my contact list, receiving occasional emails from me, for over 8 months. So, do not let a broker tell you, This lead is yours, solely, for the 1st 30 days.
Then what? They get peppered by my competition? No thanks.
Also, if the business opportunity lead is sold too many times too quickly after their initial response, they may be turned off to the whole process. I cannot tell you how many high-quality, telephone substantiated leads I have called who told me, STOP CALLING ME! You’re the fifth person to call today, and I already told you I’m not interested!
Why are not they interested? Who knows, maybe they just needed to win a free computer or, maybe one of the other people who purchased them as a lead was a rude idiot when they called and you are mixed up in guilt-by-association.
Either way, it’s a crap lead and a total waste of your cash.
So what is the answer?
Honestly, I took an oath to stop purchasing leads altogether. After wasting thousands of bucks purchasing each kind of business opportunity lead out there $0.10 cent leads, $25 supposed guaranteed signups and everything between I realized it had been a complete and total waste of money.
The reality is, generating your own leads is best. You control the source of traffic, you control the offer ( and thus, the lead’s expectation,) and they’re yours exclusively to follow-up with till they’re prepared to join your business opportunity.
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